Underestimate: The Power of Reaching Youth

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Written by Josh Brewer:

September 30th, 2015 began like many other days in my office; emails, phone calls, calendar invites, and more emails. A day that seemed all to insignificant, but was drastically changed as shots rang out in a High School less than a mile from where I now live. Soon after finding out her son was alright a mother began asking me, 

“What are we going to do about this?” 

That question echoes in my mind still to this day…

It is our job as the Church to reach the youth

That day God laid on our heart the Z8 Initiative. An initiative to awaken a world changing movement to make Jesus known. Those born after 1995, known as Generation Z, mostly make up the middle and high schoolers of our nation. It’s said that they have an 8 second attention span. However, at LifeLight we believe it’s not an 8 second attention span, but rather an 8 second filter; a filter that searches for truth and love.

One thing that I have learned from them is that when we as evangelists put aside the temptation to entertain and simply become transparent and let the truth of the Gospel ring out, they will listen. The reality is this - they can tell the difference between entertainment and transparency within 8 seconds.  Truth is worth their time. They have better entertainment at their fingertips.

If we are to reach this generation we have to take heed to the words of Paul in 1 Corinthians 2:1,  “And I, when I came to you, brothers, did not come proclaiming to you the testimony of God with lofty speech or wisdom. For I decided to know nothing among you except Jesus Christ and him crucified.”

If you want the next generation to put down their phones and hear what you have to say, simply speak the gospel and be transparent in what God has done in your life. Anything less and anything more we risk faith being invested in the words of man and not the power of God. 

Placing truth in the hands of Generation Z allows them to step up. When we have reached the youth of our nation we will see culture change in our time.

Bekah Mead